Network Models Of The Diffusion Of Innovations

Analyzes how patterns of communication, seen as social networks, determine how quickly innovations from hula hoops to computer technology spread through society and the timing of each individual s adoption of them. Combines threshold models, which focus on individuals, with critical mass models, which describe social systems, to arrive at a comprehensive picture. Paper edition (unseen), $19.95. Annotation copyright by Book News, Inc., Portland, OR