How To Change The Science Of Getting From Where You Are To Where You Want To Be And Others Don T

How To Change The Science Of Getting From Where You Are To Where You Want To Be And Others Don T

Marca: Portfolio

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The last book you ll ever need about how to make lasting change in your life, written by behaviorial scientist and Wharton Business School Professor, Katy Milkman, with a foreword from Angela Duckworth. After a holiday season full of desserts, you step on the scale and reality hits you smack in the face. It s time to make a life change, you tell yourself, and this time it will be for good. After months of diligent diet and exercise, you find yourself ten pounds lighter and infinitely happier until, after a hard week at work, you console yourself with Netflix and a tub of ice cream and gain it all back. Or take the famous quip by Mark Twain that quitting smoking was easy, he s done it thousands of times. It s easy to effect shortterm change in your life, but it s really hard to change for good. Luckily, there is a solution. Drawing on her groundbreaking research in the field of behavioral psychology, Katy Milkman shares a toolkit that will help you change your behavior, and your life, for good, no matter your goal. Through case studies, engaging stories, and results from massive studies she conducted at companies like Google and 24 Hour Fitness, Milkman will teach you . Why watching TV at the gym is the secret to developing healthy habits . How giving advice to others, even if it s about something you re struggling with, can help you achieve your goal . How to harness your natural laziness to help you implement desirable behaviors . How setting the right intentions can alter the course of your success Whether you re a manager, coach, or teacher looking to help others create positive change in their life, or you re struggling to kick some bad habits yourself, Change for Good offers an invaluable blueprint for making it happen and making it stick.

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  • Ano: 2021
  • Autor: Katy Milkman
  • Encadernação: Paperback
  • Idioma: Inglês
  • Páginas: 272
  • Capa: Mole
  • Editora: Portfolio
  • ISBN: 9780593332597